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Bare Escentuals Joins with Go Red for Women

Lipgloss to raise funds for American Heart Association

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By: Jamie Matusow

Editor-in-Chief

Red is the color of choice for February in an assortment of fundraising products for the American Heart Association (AHA). Bare Escentuals has jumped on board for the cause with Charity Buxom, a cherry-colored lip polish created in honor of the AHA’s Go Red for Women campaign.  BE Cares, Bare Escentuals’ corporate philanthropy program, will donate profits from Charity Buxom sales in 2009, which will help educate women and promote awareness of heart disease.

According to the company, this limited-edition cherry-red crystalline gloss delivers dazzling shine in a comfortable, easy-to-wear formula, and an infusion of Vitamins A and E help keep lips soft, smooth and healthy throughout the day. Formulated with crushed natural minerals to protect and energize lips, and a collagen-boosting complex to increase moisture and add volume, lips will experience an immediate increase in fullness upon application.

Charity can be purchased at Bare Escentuals Boutiques and Sephora during February and March for $18.

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